The City of Brampton has received a $250,000 grant from the Digital Main Street program for a two-year Digital Service Squad program to provide small business owners with the tools and support needed to transform their businesses digitally.
Digital Service Squads are the cornerstone of Digital Main Street, with trained specialists meeting with brick-and-mortar small businesses at no cost to help them complete an online assessment and to introduce them to online training modules designed to build their digital knowledge and skills. This one-on-one Digital Service Squad assistance includes support for basic website setup, Google Business Profiles, 360⁰ photos, social media presence, and much more. Squad members are also trained to help qualified small businesses with the development of their Digital Transformation Plan and then with the application process for a $2,500 Digital Transformation Grant.
Made up of two digital technology specialists, the Digital Service Squad will help brick-and-mortar small businesses across Brampton. The Squad will focus on digital assessments, building an online brand, attracting clients, and marketing and selling products through the use of digital tools and technology. The Squad program will be delivered through the Brampton Entrepreneur Centre (BEC) under the City’s Economic Development Office.