APPLICATION DEADLINE IS MONDAY, FEBRUARY 2, 2026.
Sport tourism events play an important role in enhancing the community by generating positive economic impact, fostering civic pride, and forming Brampton's legacy. The Tourism Sponsorship Program – Sport Tourism Events, responsibly supports sport competitions that produce compelling experiences, increase economic activity, and create awareness of Brampton as a tourism destination.
Sponsorship applications are evaluated based on the ability of the sporting event to meet program objectives. Program objectives have been developed to ensure that the City of Brampton establishes relationships that will mutually benefit the City and all funding recipients.
Program Objectives
- Economic Impact – Positively contribute to Brampton's economic well-being through increased tourist visitation and dollars spent. Major contributors to economic impact include hotel stays and visitors travelling from greater than 40 kilometers away.
- Community Impact – Contributions to the community by creating opportunities for local businesses, youth or charitable organizations, enhancing the well being of residents, build legacies and civic pride are important factors.
- Promote Brampton – Promoting Brampton regionally, provincially and nationally (as appropriate to the event) emphasizes the essence of what makes Brampton a special place and generates positive publicity and audience visitation.
Before applying, please ensure to read the program guidelines to confirm organization and event eligibility.
SPORT EVENT ELIGIBILITY
- Must be open to the public, accessible and welcoming to Brampton residents and visitors
- Agree to complete Sport Tourism Canada's STEAM Calculator
- Take place within City of Brampton borders during the 2026 calendar year
- Minimum of two (2) consecutive days of amateur competition at a minimum of seven (7) hours per day
- Minimum of fifty (50) paid rooms at accommodations in Brampton
- Minimum of fifty (50) percent of the participants (ie. athletes, coachs and officials) travelling more than 40km on way to the event
APPLICATON REQUIREMENTS
- Review the 2026 Sport Tourism Event Sponsorship Guidelines
- Submit all required application documents;
