​​​​​​​​​​​​​​​​​​​​Tourism celebrates a destination’s greatest strengths and thrives on authentic expressions of culture, including the customs, art, food and traditions of various ethnic groups that make up a diverse destination. The Tourism Sponsorship Program responsibly supports Festivals that produce compelling experiences, increase economic activity, celebrate multiculturalism and create awareness of Brampton as a destination. Brampton based non-profit or charitable organizations hosting a festival in Brampton in 2024 are eligible to apply.

In 2024, the Tourism Sponsorship Program continues to support existing Experience Brampton Festivals and will accept one new festival under this category.

The successful Experience Brampton Festival will:

  • Positively contribute to the City’s economy through increased tourist visitation
  • Create opportunities for local businesses, enhance the well-being of residents, build community legacies and build civic pride
  • Promote Brampton as a destination regionally, provincially and nationally by generating positive media and audience coverage

Before applying, please ensure to read the program guid​elines to confirm organization and event eligibility.

Application Deadline: December 20, 2023

Experience Brampton Event Guidelines​​


Contact the City’s Tourism Office for further information:

Coordinator, Strategic Projects
Experience Brampton Festival
Tourism@brampton.ca​​