Sheldon Kiernan, Director of Brand & Digital Marketing, Toronto Blue Jays
Sheldon is a seasoned Marketing and Communications professional, boasting a distinguished career spanning over 15 years with renowned organizations such as Arla Foods Amba and Rogers Communications. His professional journey commenced in the UK, after completing his business education at Griffith University on the Gold Coast, Australia. At Arla Foods, Sheldon's tenure was marked by a diverse array of responsibilities, including New Product Development, Communications, and Business Management. His journey within the organization culminated in a pivotal role as a National Brand & Producer Manager, for the Canadian business.
It was after this period that Sheldon decided to pursue his true passion, transitioning to Rogers Media as the Brand Manager for their Hockey portfolio. In this role, he played a crucial part in orchestrating the launch of iconic programs like Hockey Night in Canada and Rogers Hometown Hockey. Sheldon's journey at Rogers Communications saw him making a mark in various Marketing Communications roles, including the successful rebranding of the Rogers brand itself. His tenure included instrumental involvement in the rollout of 5G technology in Canada, and he played a pivotal role in helping Rogers become the first national carrier to offer unlimited data plans.
In a defining career move in 2022, Sheldon made the transition to the Toronto Blue Jays Baseball club, where he assumed the role of Director of Brand and Digital Marketing. As the guardian of the Blue Jays Brand, he is responsible for ensuring the brand's consistent and compelling presence across all consumer touchpoints. He also spearheads the transformative efforts in the realm of Digital Marketing.
Beyond his professional achievements, Sheldon is a devoted father to three young children. Outside of his demanding work responsibilities, he dedicates his time to coaching their Hockey, Soccer, and Baseball endeavors. In the winter months, he can be found on the ski hills or in the kitchen, indulging in one of his favorite pastimes.