You know what your small business has to offer, but how do you get that message across to potential customers? Marketing for Small Business will help you focus on what your unique value proposition is and how to communicate your message effectively.
You’ll learn about the most effective marketing tools, the changing media landscape, and how to spend your marketing budget.
What Will I Learn?
- How to communicate what your business offers
- Tips for crafting your marketing message
- The right tools to reach your target market
- Various media choices available to you
- How digital marketing is altering the decision-making process
- Find out about cost-effective marketing options
Presented by: Daniel Francavilla of Daniel Does Consulting
Daniel Francavilla is a creative marketing advisor and brand strategist supporting innovative projects that have a positive impact, helping to make things happen for entrepreneurs and changemakers. He is a 40 Under 40 Award recipient.
As a strategist focused on solving bigger problems, Daniel acts as an advisor and fractional marketing executive to select organizations and businesses.
After earning a degree in Graphic Design at OCAD University, he completed a certificate in Digital Strategy & Communications Management at the University of Toronto. He is also a Certified Brand Strategist.
Daniel founded creative agency Now Creative Group in 2013, which was acquired by King Street Media in 2021. As a Partner and Strategist at King Street Media and Now Impact Studio, Daniel works with a team of creatives and marketers to support entrepreneurs, brands and nonprofits. Clients range from startups to TELUS. Now has received a Social Good Design Award, a Business Excellence Award and most recently, a CMA Award from the Canadian Marketing Association.