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Beyond the Basics: Email Marketing 201

Email marketing continues to be one of the most popular ways for business owners and entrepreneurs to connect with their customers and promote their businesses.

This webinar will help you develop a strategy to take your email marketing beyond the basics. Discover tips, tools and best practices for planning, design, delivery, and measuring success, including B2B, direct to consumer and e-commerce.

Attendees will learn;

  • How to write an email marketing plan – Including goals, audience, budget, timeline, and more.
  • What marketing emails to create and when to send them – including how to conduct a customer journey exercise.
  • How to build and maintain a quality email list – including conducting periodic audits, segmenting lists, re-engagement campaigns, and more.
  • Ways to improve deliverability and click-thru rates – including design, content, and A/B testing.
  • What various 3rd party tools are available to help plan, design and distribute your emails.
  • How to measure success – key performance metrics to track and how to evaluate your results.​
Event Date Thursday, October 7, 2021
Start Time 10:00 AM
End Time 11:30 AM
Fees Free
Event Contact/Host Mississauga Economic Development Office
Event Contact/Host's Email mbec.events@mississauga.ca