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How to Sell on Value, Not Compete on Price

How can a small business compete against more established competitors? Join ActionCOACH to learn valuable strategies and sales tactics that will help you win over your target customers and keep them coming back.


This presentation covers:

  • How to define your target market (and why you should)
  • Understanding your value so you can define your unique selling proposition (USP)
  • The killer sales questions you can use to guide your prospect to a buying decision
  • The true cost of discounting
  • How and when to offer a compelling guarantee

Presented by: Caitlin Blundell, Certified Business Coach & ActionCOACH

Caitlin Blundell is a certified business coach who works with successful business owners who have their sights set on the next level.

Working with Caitlin, business owners take back control and build a more profitable enterprise that can work without them. After all, no one starts a business because they want to work long hours with no vacation! As an entrepreneur herself, Caitlin brings a great deal of empathy and understanding of the challenges involved in running a growing business, which has guided her work with new entrepreneurs and seasoned leaders of multi-million dollar enterprises alike. As a coach, she provides a comprehensive framework for setting (and achieving!) ambitious targets across all parts of the business - from sales and marketing, to operations, to time management, to recruiting and training a great team.

With a background in new technologies and teaching experience from Ryerson University and Centennial College, she is a skilled communicator who brings great energy and fun. Attendees have described her seminars and workshops as “lightbulb after lightbulb” and “vision-expanding”.

Caitlin offers a range of group and individual coaching programs and is available for customized team training and strategic planning workshops.


Note: If you require accommodation, please notify us by email at least 2 weeks before the event date at bec@brampton.ca

To cancel the accommodation, we require 5 business days' notice before the event date.​

Event Date Friday, October 15, 2021
Start Time 11:00 AM
End Time 12:30 PM
Event Contact/Host Brampton Entrepreneur Centre
Event Contact/Host's Email bec@brampton.ca