​BRAMPTON, ON (June 2, 2022) – The City of Brampton recognizes May 29 to June 4 as Tourism Week, where the incredible people and businesses in the tourism sector are recognized for the role they play in bringing individuals together to enjoy unique experiences. Tourism Week is a national week-long event that aligns tourism organizations, businesses, and other partners in promoting the industry’s contribution to the Canadian economy and communities.

This Tourism Week, the City of Brampton’s Tourism Office is excited to launch the refreshed Experience Brampton brand as part of the five-year Tourism Marketing Strategy. This multi-faceted program is designed to further strengthen and promote Brampton as a vibrant tourism destination with much to offer, especially in the areas of arts and culture, food tourism, special events and sport tourism.

The tourism brand focuses on three pillars:

• A city coming into its own. Brampton is the ninth largest urban centre and second fastest growing city in Canada. From heritage and cultural assets to sports tourism, special events, and incredible undiscovered and underrated food experiences, Brampton is a destination on the rise and ready to announce itself to the world.
• A multi-cultural destination. Brampton is a Mosaic that has more than 200 different communities that make up the city and almost 90 different languages spoken. Brampton is a remarkably diverse place to visit and celebrate. Visitors can expect an eclectic mix of people, world cultures, and experiences that stimulate the mind and senses.
• An underexplored and underappreciated culinary destination. Food is a natural expression of culture, and Brampton is known to be a place where international cuisines can be found providing a food tour of the world in one city.

The Experience Brampton logo has been refreshed to incorporate a rainbow of colour that illustrates the vibrancy of the city and the fun, exciting destination that Brampton is.

To further promote Brampton as a destination of choice to residents and visitors, the Tourism Office is excited to introduce the Brambassador program; a team of volunteers that will attend events and locations around the city to promote Brampton and educate residents and visitors on the wide range of amenities, attractions, and restaurants available. The Brambassador role is a great opportunity for Brampton champions to spread their love of the city and encourage others to visit and experience everything Brampton has to offer. Interested applicants will be invited to share their expression of interest this summer.