City of Brampton Logo

Sports Tourism

Sports Tourism

​​​​​​​​​​​​​​​​​​​​​

​​​​​​Bri​ng your event to Canada’s 9th largest city, and experience all that our young, active, diverse community has to offer. Proudly multicultural, our reside​​nts repre​sent m​ore than 200 e​thnic backgrounds. You will be captivated by our eclectic mix of restaurants and boutiques, vibrant festivals, and exciting attractions and activities.​

We've got the know​-how ​and the facilities to make your sporting event a success. Our quality sport tournament venues will look after your technical specifications at all levels of play, while e​ve​nt attendees relax nearby in some of our 1,400 guestrooms. With more than 100 sport organizations and an active volunteer base ready to lend a hand, we look forward to welcoming your event to Brampton, Ontario.




CITY OF BRAMPTON LAUNCHES FIRST SPORT TOURISM STRATEGY

The City of Brampton’s first-ever Sport Tourism Strategy has been endorsed by City Council, marking a key milestone in establishing Brampton as a premier destination for sport event hosting in Ontario and across Canada.​

Building on the Brampton Tourism Strategy approved in 2021, this newly endorsed Sport Tourism Strategy lays out a clear, intentional roadmap for harnessing the power of sport tourism to boost Brampton’s economy, engage local communities and inspire youth participation. Developed in partnership with Sport Tourism Canada, Toa Consulting and The Data Jungle, the strategy outlines a vision, five key goals and 66 actionable tactics to support Brampton’s growing ambitions in the sport tourism sector.

Sport tourism is the fastest-growing segment of the global tourism industry and Brampton is already a proven player, generating more than $20 million annually in economic impact and booking over 25,000 hotel room nights through more than 30 sporting events each year. The Strategy identifies a bold vision to grow this momentum, focusing on:
  1. ​Validating Brampton's target sport profile for sport tourism
  2. Become Canada's premier hub for culturally significant sport events
  3. ​Anchor and strengthen Brampton's existing sport franchise
  4. Establish Brampton as provincial and national training and event hub
  5. Operationalize Brampton's vision for sport tourism through the lens of the participant​