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Media Release

Applications now open to eligible event organizers for the City of Brampton’s Tourism Sponsorship Program

BRAMPTON, ON (November 29, 2023) – The City of Brampton is now accepting applications for its annual Tourism Sponsorship Program.

The Tourism Sponsorship Program supports Festivals and Amateur Sport Competitions that produce compelling experiences, increase economic activity, celebrate multiculturalism and create awareness of Brampton as a tourism destination. 
Applications are now open for the following categories:

Sports Tourism Events
Sport tourism events play an important role in enhancing the community by generating positive economic impact, fostering civic pride and forming Brampton’s legacy. 

  • Incorporated non-profit or registered charity for a minimum period of three years
  • ​Open to the public, accessible, and welcoming to Brampton residents and visitors
  • Minimum of two consecutive days of amateur competition at a minimum of seven hours per day
  • Consume a minimum of 50 room nights in recognized Brampton paid accommodation providers
  • Minimum of 50% of the participants (athletes, coaches, officials) travelling more than 40km one way to an event held in Brampton
  • Event must take place in Brampton in 2024

NEW: Experience Brampton Festivals (*one new festival will be accepted)  
Experience Brampton Festivals include celebrations of art, culture, food, music, dance and other special attractions that are open to the public, accessible and welcoming to Brampton residents and visitors.

  • Brampton based incorporated non-profit or registered charity for a minimum of three years
  • Must have operated the festival for at least three years in Brampton
  • Must be open, accessible and welcoming to Brampton residents and visitors
  • Must attract 1,000 unique participants
  • Festival must take place in Brampton in 2024

All applications must be submitted by midnight on Wednesday, December 20.

For information about the program and to apply, please visit​

“The Tourism Sponsorship Program is such an incredible opportunity for organizations in our community. By continuing to host various events throughout the year, it draws people in from other communities to visit Brampton, experience our city and understand why Brampton is so incredible. Our Tourism Program generates positive economic growth and helps establish Brampton as a destination for people to explore.”
- Patrick Brown, Mayor, City of Brampton

“As Chair of Corporate Services, I am so proud of the Tourism Sponsorship Program and the opportunities it creates. Brampton is such a diverse community, and these programs allow us to showcase our unique talents. I want Brampton to be a place people want to visit and celebrate the multiculturalism of our city. We continue to deliver compelling experiences for residents and visitors alike, and 2024 is shaping up to be the best year yet.”
- Harkirat Singh, Deputy Mayor and Regional Councillor, Wards 9 & 10; Chair, Corporate Services, City of Brampton


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City of Brampton Media Relations