BRAMPTON, ON (June 10, 2022) – The City of Brampton, together with its partners the Downtown Brampton Business Improvement Area (BIA) and 8 80 Cities, has been selected to receive $223,650 through the My Main Street Community Activator Program for Activate Downtown Brampton, a series of interactive installations and musical performances in Downtown Brampton’s laneways and public gathering spaces taking place until October 2022.

Activate Downtown Brampton aims to increase opportunities for social connection and civic engagement and stimulate local economic activity. The series will include free weekly musical activations featuring diverse local artists reflecting the rich cultural heritage of the city for residents and visitors of Brampton to enjoy. The activations will take place Saturdays from 12 to 2 pm, until October 15, throughout the downtown. View locations here. 

Residents can also share ideas for making Downtown Brampton public spaces lively and active by visiting the Activate Downtown Brampton website or attending pop up engagements in these public spaces throughout summer and fall.

The My Main Street Community Activator is a two-year, $23.25-million investment by the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) that is being delivered by the Canadian Urban Institute (CUI) and the Economic Developers Council of Ontario (EDCO). Through Activate Downtown Brampton, this series will help build a more vibrant downtown that draws visitors and increases foot traffic to shops, restaurants, and exciting new public spaces, supporting local businesses in their recovery from COVID-19.

About the Integrated Downtown Plan
Downtown Brampton is undergoing a transformation, beginning with construction by the Region of Peel to replace watermain and sanitary sewers in the area, followed by the City’s work to replace and widen sidewalks, and repair and resurface roads.

These activations are a part of driving the City’s Integrated Downtown Plan (IDP), a roadmap for action coordinating Downtown Brampton’s many ongoing initiatives and infrastructure projects that is anticipated to guide future growth and strategic investment.

The guiding principles of the IDP are inclusivity, innovation and sustainability. It will help coordinate infrastructure upgrades, urban design, land use and programming interventions - positioning Brampton as a pivotal economic driver, regional cultural hub and Innovation District.

For more information on the IDP, visit www.brampton.ca/IDP
 
For more information on Downtown Brampton, visit www.brampton.ca/downtownbrampton

Quotes

“Our government is committed to helping communities bring their main streets back to life. My Main Street is providing vital support to projects that will reanimate neighbourhoods through installations, events and activities that are inclusive, innovative and engaging to create jobs and drive economic growth for local economies.”
- The Honourable Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario)

“Together with our partners, we’re working to revitalize and unlock the potential of Downtown Brampton by creating quality urban spaces and an enhanced pedestrian realm. I invite residents to take part in Activate Downtown Brampton events this summer. Share your ideas on how we can improve our public spaces, join us on Saturdays to enjoy live music and continue to support our amazing local businesses.”
- Patrick Brown, Mayor, City of Brampton

“The City of Brampton continues to take steps to transform our downtown and create lively public spaces for residents and visitors of Brampton to enjoy. We thank FedDev Ontario for this key investment and look forward to continuing to collaborate with our partners to build a more vibrant downtown, and support our local businesses as they recover from COVID-19.”
- Martin Medeiros, Regional Councillor, Wards 3&4; Chair, Economic Development, City of Brampton

“At the City of Brampton, we are dedicated to improving quality of life for our residents and supporting local businesses through local investments and partnerships. Activate Downtown Brampton will increase opportunities for social connection and civic engagement, and stimulate local economic activity in Downtown Brampton.”
- Paul Morrison, Interim Chief Administrative Officer, City of Brampton
 
“We are so excited to be working in collaboration with the City of Brampton and 8 80 Cities to activate our downtown this summer and fall and support our amazing local businesses through community placemaking efforts.” 
- Carrie Leigh Percival, Chair, Downtown Brampton BIA

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As one of the fastest-growing cities in Canada, Brampton is home to 700,000 people and 75,000 businesses. People are at the heart of everything we do. We are energized by our diverse communities, we attract investment, and we are embarking on a journey to lead technological and environmental innovation. We partner for progress to build a healthy city that is safe, sustainable and successful. Connect with us on Twitter, Facebook, and Instagram. Learn more at www.brampton.ca.