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Media Release

City of Brampton wins marketing award for Innovation District video


​BRAMPTON, ON (March 10, 2022) – The City of Brampton has won an Economic Developer’s Association of Canada (EDAC) Marketing Canada Award for its Innovation District video.

The City continues to revitalize and unlock the economic potential of its downtown by building an innovation and entrepreneurship ecosystem: the Brampton Innovation District. In October 2021, the Brampton Economic Development Office launched its Innovation District video to highlight the impacts of this innovation ecosystem.

The Innovation District has a sharp focus on start-up scaling, investment attraction and talent development, and provides local support for entrepreneurs and new business. It also offers resources to support innovation and technology companies in creating new technology. With agreements starting in 2019, the City has committed to investing approximately $20.5 million in its Innovation District, with an additional approximately $55.2 million in investments being drawn in by Innovation District partners.

From 2019 to 2021, six new partners have established their presence in the Innovation District. Partners in the Innovation District include entrepreneurial, business incubation, post-secondary training, and accelerator spaces like the Brampton Entrepreneur Centre, BHive Brampton, the Ryerson-led Venture Zone, Altitude Accelerator, the Founder Institute, Algoma University, and the Rogers Cybersecure Catalyst Headquarters and Accelerator. Sheridan Edge, the Brampton Board of Trade and Downtown Brampton BIA are also key partners in building the Innovation District.

Building on Term of Council Priorities, the transformational initiatives underway will help create complete communities, unlock economic potential and reinforce Brampton’s unique position on the Innovation Corridor.

Throughout COVID-19, the City has continued to spur downtown investment and enhance new developments in Brampton’s core. The continued evolution of the City’s Innovation District is a key piece of its Economic Recovery Strategy, and will help the City move forward from the impacts of the pandemic with a focus on sectors poised for continued growth, like cybersecurity and artificial intelligence.

To learn more about the Innovation District, visit www.bramptoninnovationdistrict.com or watch the City’s Innovation District video.

About the Economic Developer’s Association of Canada and the Marketing Canada Awards

EDAC is Canada’s national association of economic development professionals, representing every province and territory across Canada with nearly 1,000 members. The Association recognizes that marketing a community is an integral part of the economic development profession. The Marketing Canada Awards is open to organizations that promote and market Canadian provinces, territories, regions, cities, towns and areas with a view to improving the economic well being of Canadians.

Quotes

“Brampton is in the midst of an exciting transformation, and together with our partners, we are developing our Innovation District into a major education and innovation hub. We know that marketing plays a key role in distinguishing ourselves as a global leader in innovation, and are committed to highlighting Brampton’s many strengths to attract ongoing investment. We are proud that the Economic Developer’s Association of Canada has recognized our Innovation District video.”
- Patrick Brown, Mayor, City of Brampton

“By continuing to establish Downtown Brampton as an innovation and entrepreneurship hub, we are driving growth that will benefit our residents, students and business. The Innovation District video does an excellent job of highlighting the impacts of our innovation ecosystem, and will support us as we continue to generate investment in our downtown core. It is an honour to have it recognized by the Economic Developer’s Association of Canada.” 
- Martin Medeiros, Regional Councillor, Wards 3&4; Chair, Economic Development, City of Brampton

“We’re revitalizing and unlocking the potential of our downtown, and creating complete communities by furthering key initiatives in our Innovation District. Brampton means business, and our Innovation District video does an excellent job of showcasing that. Together with our valued Innovation District partners, we are building a world-class education and innovation hub, right in the heart of our city.”
- Paul Vicente, Regional Councillor, Wards 1&5; Vice-Chair, Economic Development and Culture, City of Brampton

“Our Economic Development team continues to lead the way in developing our city into an education and innovation hub to benefit our entire community. With our prime location on Canada’s Innovation Corridor, valued partnerships, and skilled and diverse talent pool, we are unlocking the potential of our downtown, which is clearly shown in our Innovation District video.”
- Clare Barnett, Director, Economic Development, City of Brampton

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As one of the fastest-growing cities in Canada, Brampton is home to more than 700,000 people and 75,000 businesses. People are at the heart of everything we do. We are energized by our diverse communities, we attract investment, and we are embarking on a journey to lead technological and environmental innovation. We partner for progress to build a healthy city that is safe, sustainable and successful. Connect with us on Twitter, Facebook, and Instagram. Learn more at www.brampton.ca.

MEDIA CONTACT
Media Relations, City of Brampton
mediarelations@brampton.ca