The past decade has seen a transformation in marketing due to the growth of online strategies. Creatives, like all small businesses, must actively participate in this digital world; watching from the side is no longer an option.
A Marketing Plan that blends both non-digital and digital tactics will drive success, even with limited resources.
This webinar will help develop the foundations for a strong Marketing Plan. Participants will learn how to:
- Choose effective Marketing Action Steps to achieve defined marketing goals such as event registrations, visits to a bricks and mortar location or increased website traffic.
- Discover where their target audience is spending time online and the most effective ways to reach them through content marketing.
- How to build a wide-reaching digital presence while still having time to create.
- How to choose key strategies for getting found online.
Kirsty will present practical advice and tips with a simple step-by-step marketing system she has developed from her 35+ years of entrepreneurial experience.
Those who attend the live webinar will have a chance to win a copy of Kirsty's book, The Un-Corporate Marketing Manual.
About the Presenter: KIRSTY STEVENSON Kirsty Stevenson has been an entrepreneur throughout her entire business career and delivers practical marketing solutions and strategies for solopreneurs, micro and mini businesses.
Kirsty introduced landscape lighting to Canada, invented a pin-type decorative accessory called Bling Snaps, and founded the Georgian Bay Titans Rugby Club.
Her experienced-based seminars and workshops provide practical advice and tactics for small businesses to move towards increased success. Kirsty’s first book, Uncorporate: A Marketing Manual for Small Business was published in Spring 2017. She is an excellent communicator and uses many pertinent and motivating real-life examples in her presentations.