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The Customer Is Always Right: How Creators Need Big Data to Increase Discoverability and Retain Their Fans

​“Every connection a creator has with their audience is a unique connection.” By understanding the value of this one-to-one relationship and mobilizing the invaluable data to be obtained by every single one of these connections, interactive creators can do a better job locating fans and retaining them. At the same time, by understanding that the means of making these connections is itself intelligent — unlike radio waves or paper, our digital connections are mediated via artificial intelligences, algorithms, and other processes — creators can target the most potentially valuable points of contact and make them count.
Join us either in-person or via our YouTube live-stream for this inspiring discussion on building and maintaining audience communities that count.
Location Ontario Investment & Trade Centre - 250 Yonge Street, 35th Floor
Event Date Monday, December 11, 2017
Start Time 2:45 PM
Event Contact/Host Interactive Ontario