A third party advertisement is a message in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing:
- a candidate, or
- a "yes" or "no" answer to a question on the ballot.
Third party advertising does not include an advertisement,
- made by or under the direction of a candidate
- for which no expense is incurred
- when it is transmitted by an individual to its employees, by a corporation to its shareholders, directors, members or employees, or by a trade union to its members or employees
Third party advertising does not include issues-based advertising so groups that do public outreach can continue their issues-based advocacy work throughout the municipal election period.
Third party advertisers must register with the municipality before conducting advertising.