Tuesday, September 27, 2022 from 12 noon to 1pm
Do you want to learn how to be the ultimate silent
salesperson for your retail environment? During this session, Diane and Karen
will demonstrate strategies in visual merchandising that will entice
customers, activate the senses, and drive sales. The Retail Duo will take a
deeper dive into multiple merchandising best practices to spark your
creativity. This session will leave you feeling inspired and ready to apply
these merchandising tips and tricks to your own retail environments!
Creating Impactful Displays & Shop Windows
Tuesday, October 4, 2022 from 12 noon to 1pm
For decades, visual merchandisers and shop keepers have
produced impactful, inspiring, and informative windows. Historically windows
became a huge focus and investment for some of the big brands. In contrast, for
today’s shop-keeper, the design and production of a store window can seem
overwhelming, costly, and time consuming at times. This session will focus on
how to Create Impactful Displays & Shop Windows. Highlights include;
where to start when building themes and messaging, checklists for elements of
display, working with the store layout to carefully select the right locations
to utilize for displays, and a few more of The Retail Duo’s very own pro-tips!
Tuesday, October 11, 2022 from 12 noon to 1pm
When you master trendspotting, you can offer your store a
distinct competitive advantage to evolve with the consumer and still
hold relevance in 2022 and beyond. Staying up-to-date on the current consumer
trends is a way to predict what customers may want in the future. With so
much uncertainty, the pandemic has continued to accelerate trends seen across
the retail industry, several of which will continue to have a profound impact
into 2023. During this exciting session, The Retail Duo will review their
exclusive market insights and research findings on the top Retail Merchandising
trends for 2023/24 and beyond.
Presented by: The Retail Duo
Diane Spiridoulias is a full-time professor in the Sheridan Visual Merchandising Arts Program, and a freelance stylist. Her portfolio of classes varies from delivering Fashion Styling to Retail Merchandising, and Integrated Retail Marketing. Her background also involves extensive work with various brands as an Art Director.
Karen Kritzer has been a part time professor in the Visual Merchandising Arts Program as well, and she has recently moved to a Studio Technologist and Field Placement Advisor role where she assists with various programs and connects students with industry partners for their internships.
Diane and Karen are also business partners with their consulting firm. The Retail Duo. They work with both large and small retail operations and they have presented at various conferences throughout Canada and the USA and they both sit on the board for the Toronto Chapter of the Retail Design Institute (RDI).