G.E. SHNIER Announces New Partnership
Wednesday, Dec 12 2007, 02:00
Brampton based G.E. SHNIER located at 50 Kenview Blvd., has announced they have entered into a joint partnership with Dalton based Tandus Crossley. Shnier will become the exclusive marketer, seller and logististcs provider for all Tandus Crossley brand residential marketed under the “Crossley At Home” brand.
This partnership will produce a collection of new Crossley woven styles that will be available in North America exclusively through SHNIER.
Ed duDomaine, President and CEO of SHNIER, Gesco Limited Partnership is delighted with this new association. Tandus strengths lie in the brand equity of the Crossley name, their high quality design capabilities, and extensive production capacity. SHNIER excels at marketing, selling and distributing licensed and proprietary branded flooring products to multiple customer channels. This combined package of resources makes for a dynamic partnership.
“This is one of the most exciting developments in our industry,” states Carmen Chilelli, Director of merchandising for SHNIER. “Crossley is a brand that I have long admired for its quality, durability and exceptional design; and this will mark the return to its residential roots.”
The launch date for this new collection is scheduled for spring 2008.
SHNIER is a division of Gesco Limited Partnership, founded in 1938, is Canada’s leading independent, national floor covering solutions company. SHNIER remains among the largest of its kind in North America. SHNIER markets and provides logistics services for a complete range of licensed and proprietary flooring products and programs. The company employs several hundred associates based in each of five warehouse/showroom/office locations, from coast to coast.
For more information go to www.shnier.ca.
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