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Maximizing Your Online Advertising & Digital Marketing Budget

You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.


You’ll learn:

  • How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
  • Why email marketing can be a powerful and cost-effective way to grow your business.
  • How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
  • How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
  • How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
  • What free or low-cost graphic design tools to use to create eye-catching online ads.

This workshop is a free workshop for main street small businesses in Mississauga. Laptop computers aren't absolutely necessary for this class, but we recommend bringing a laptop to follow along.​

Location Corporate Event Centre at CHSI 5110 Creekbank Road Conference Room West Mississauga, ON L4W 0A1
Event Date Monday, June 03, 2019
Start Time 8:00 AM
End Time 11:00 AM
Fees Free
Event Contact/Host The Ontario Digital Main Street Initiative