 Marketing regulations and standards |
Attracting new customers to your business is essential. But you need to follow a few rules along the way. This section provides an overview of the key regulations, permits and licences related to marketing, advertising and sales.
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| Marketing Basics |
Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
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| The Marketing Mix |
Part of a marketing plan is the marketing mix. The marketing mix is made up of four components, product, price, place (distribution) and promotion. Each of these component must be able to reach or relate to you target market in order to ensure success. This site explains each of the 4 p’s and gives some examples of what to include for each section.
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| Grassroots Marketing |
This site offers a variety of success story articles on how to obtain and retain your customers without breaking the bank in marketing expenditures.
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| Promoting and advertising your business |
Learn how to use advertising and other promotional techniques effectively.
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| Strategic Marketing Plan |
As written on their website - CanadaOne has developed a tool that will help you work smart and plan ahead for business success by building a strategic marketing plan. We ask you to fill in several sections, prompting you with questions to answer. When you're done, submit your plan and it will be compiled into an easy-to-read marketing primer that describes your business. It's simple, straightforward and it's practical. Best of all, it will give you a snapshot of where you are today and where you need to go.
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| Develop a Strategic Marketing Plan |
Startupnation.com offers this simple and easy to follow outline of a strategic marketing plan. A brief description of what should be included in each section of the plan is also provided.
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| Marketing on the Web |
Online business and marketing online is an effective way to reach your target market. This site offers articles that explain how to effectively market your brand, product and company on the web in various ways.
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| Ensuring Truth in Advertising |
The Competition Bureau promotes truth in advertising in the marketplace by discouraging deceptive business practices and by encouraging the provision of sufficient information to enable informed consumer choice.
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| Developing a Sales Lead List |
Having difficulty figuring out who to contact? This article explains four simple ways of generating a sales lead list of potential customers.
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| Dr. Seuss’s Selling Technique |
Don’t let the name fool you. Seven excellent selling techniques that originated from the classic Dr. Seuss book Green Eggs and Ham can be found here.
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| Cold Calling Tips |
Cold calling is one of the biggest fears for entrepreneurs. This site has ten tactics you should follow while cold calling. The tactics will also help your cold calls become more successful.
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| Sales and customer relationship management |
Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.
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| Canadian Public Tenders - Federal, Provincial & Municipal |
Are you interested in doing business with the Canadian public sector?
MERX Canadian Public Tenders is an easy, fast and efficient prospecting tool to help your business grow. New opportunities are listed daily from all levels of government including the Federal and Provincial Governments as well as the MASH sector (Municipal, Academic, School Boards and Hospitals) from across Canada. Take a look and see if there is an opportunity for you!
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| Networking BRAMPTON BOARD OF TRADE - BBoT |
Organization Mandate - Provides members with the opportunity to network.
Telephone Number - 905.451.1122
Address - 36 Queen Street East Brampton ON L6V 1A2
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| Networking MISSISSAUGA BOARD OF TRADE - MBoT |
Mission Statement -As the voice of business, Mississauga Board of Trade will be the leader in representing and serving the interests of Mississauga’s business community by supporting the development of its members, fostering a prosperous and sustainable economic environment and contributing to the quality of life in our community.
Location - 701-77 City Centre Drive Mississauga ON L5B 1M5 Click here for info |
| Networking CALEDON CHAMBER OF COMMERCE |
Vision To be the “Voice of good Business” committed to the economic, social and environmental health of Caledon Contact - Suzane Doig suzanne@caledonchamber.com Telephone 905.857.7393 Address - 12598 Hwy #50 South Bolton ON
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| Networking Referral Quest Brampton |
Organizations Mandate - Our no-charge to attend business mixers/socials and networking events will allow you to quickly connect with like-minded entrepreneurs. Join us...bring a guest, bring a friend and make sure you bring plenty of business cards! Please go to the website to submit a contact request, or click the different locations and email the main contact.
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| Networking PRA - Heartlake Chapter |
PRA - HEARTLAKE CHAPTER - Organizations Mandate - Provides opportunities to share ideas, philosophies and business leads.
Meets every Thursday morning 8:00am.
Telephone - 905.840.6558
Address - A.J.'s Restaurant 1 Regan Road Brampton ON
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| Networking Brampton Toastmasters |
BRAMPTON TOASTMASTERS - Brampton Toastmasters is a wonderful, supportive group of people, from all walks of life, and all experience levels. The one thing people say again and again, is how warm and welcome they feel when attending our club! Toastmasters International is a non-profit organization which gives its members the opportunity to develop and improve their public speaking abilities through local club meetings, training seminars and speech contests. Toastmasters International includes more than 199,000 men and women in more than 9,300 clubs in more than 70 countries. Location - Terry Miller Recreation Centre 1295 Williams Pkwy East 2nd Flr - Time - Meeting starts at 7:15 sharp (please come early). We meet every Wednesday evening for 2 hours.
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| Networking Roaring Women Chapter |
ROARING WOMEN - BRAMPTON CHAPTER Our vision is for women worldwide to attain and maintain healthy self-esteem, build a business or career that supports her values and her financial goals and gives her the ability and means to make the changes in her community, family and the world making it a better place – ripple by ripple.
Telephone - 905.454.6319
Location - Meets first Wednesday of each month - Brampton Golf Course 7700 Kennedy Road South Brampton ON L6V 3N2
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| Networking Women with Vision |
Mandate - Women with Vision’s original mandate was and continues to be today to offer business women a networking venue in which they can provide support for one another and develop new business connections. Through this dynamic networking opportunity, attendees will meet other like minded women in business, listen to educational, motivational and inspiring stories from professional keynote speakers. You will also receive advice and mutual support to help take their business and lives in general the highest possible level. Contact Phyllis Surridge womenwithvisionbrampotn@hotmail.com Telephone - 905.451.5715
Location - Rapini's Restaurant (Second Tuesday/month - luncheon) 190 Main Street South Brampton ON
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| Networking The BNI Business Builders Referral Networking Chapter |
Promotes your business to and through a network of people and all of their contacts. Their contacts become your contacts.
Location - We meet every Tuesday morning from 7:00 am to 8:30 am at the Denny's Restaurant in the plaza at the corner of Hurontario St. and Courtneypark Dr. in Mississauga.
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| Networking Business Connection Exchange |
Is a network of success oriented business people meeting regularly in a mutually supportive environment to generate credible business connections, grow relationships and exchange ideas.
Contact - Diane Michaud, Chapter Chairperson
Location - Rapini's Restaurant, 190 Main Street South Brampton 2nd & 4th Mondays, time 12:00pm - 1:30pm
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| Networking Women Supporting Women in Brampton |
A Group of Dynamic Professional Women prepared to Promote, Support and Respect each other in Business. Contact - Mandy Meisner, WSW Membership Director mandy@innowire.com Location - Women Supporting Women (WSW) hold our bi-weekly meetings from 8:30am - 10:00am at Loafer's Lake Recreation Centre located at 30 Loafer's Lake Lane, Brampton
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| Networking CAFE GTA |
Organization Mandate - To provide a network of meaningful exchange of ideas and help individuals in family enterprises at all levels.
Telephone - 1.866.866.0982
Locations - Rotary Glen - 1857 Queen Street West Brampton or Pearson Convention Centre - 2638 Steeles Avenue East Brampton
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| Networking LinkedIn |
LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. It took 494 days to reach the first million members, and now, on average, a new member joins every second of every day, or approximately one million every 12 days. The company is privately held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions. LinkedIn Facts
LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories. More than half of LinkedIn members are located outside of the United States. There were nearly two billion people searches on LinkedIn in 2010. Headquartered in Mountain View, California, LinkedIn also operates in Dublin, Ireland; London, England; Toronto, Canada; Mumbai, India; Amsterdam, The Netherlands; and Sydney, Australia. The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner. LinkedIn is currently available in six languages: English, French, German, Italian, Portuguese and Spanish. LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010.
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| Woman Supporting Women Chapter 2 (WSW) |
Woman Supporting Women CHAPTER 2
WSW-Women Supporting Women is a unique opportunity for Business Women to Network.
Due to its popularity a second chapter has now been launched.
For more information contact Virginnia Tamblyn, 416.407.4719 or email vtamblyn5265@rogers.com
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